I have chosen to use WordPress as much as possible of the following reasons :
The person who will administer and use my work probably have experience with this interface. The disadvantage is that the system can easily become slow if you do not scale down the flexibility of the final product.
I assemble a workspace very quickly and can maintain many campaigns simultaneously.
Through my experience working with WordPress, I can anticipate technical difficulties in project drafts and add or remove elements in the early stages.
Redundant conversations between the involved resources will be reduced by keeping the development in-house as long as possible. I can make necessary changes and adjustments in existing open source extensions.