Simple but successful management
The purpose of this showcase is to demonstrate my technical skills to create all the necessary elements, and to simultaneously implement a finished product online that meets the client’s goals and objectives.
Background
Citysjukgymnasterna (Regional physiotherapists) is a private health clinic in Sweden, established 1989. The main objectives with this project was:
- 50% more patients within one year, targeting age 25 – 40.
- To be found on Google search with a ranking before Public medical centre, with the keywords physiotherapist + the name of the current city
- Emphasize to visit a private clinic is not more expensive than visiting a public medical center
- Easy to make an appointment via the mobile phone and to get directions to the clinic from any location.
Solution
Renew the graphic profile
New images and advertising materials
Photos taken by my iPhone
Establish a new domain
- Register a new domain name that is relevant to the business
- Establish web hosting and new email addresses, and a policy how contact information is handled
A simple website, accessible through diffrent devices
Make an appointment by phone with one click.
Establish Google services and accounts
- Google Places
- Google Maps
- Google Webmasters Tools / Sitemaps
- Google Analytics
Expanding presence on the web outside the main website.
Business pages on Soical media as Google plus, Twitter and Facebook
New printed materials
Outdoor, indoor, business cards and flyers
Office documents
Document Templates for Windows Word, letters and sheets, according to the new graphic profile.
Advertising in university media
Targeting age 25 – 40 with a small budget
Cross linking and SEO optimization
Write reviews and leave footprints on the web. Submit your website to various forums and informative services.
Results
Top ranking on Google after one year
Documentations and Marketing plan
Strategy to maintain the position and to expand in the future.
